Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

"Ladies and Gentlemen, I'd like to introduce you to our new Marketing Manager - Mr. Otto Rezpondé. He's really passionate about promoting our products to our clients. We just need to provide him with our sales copy and purchase information and he goes to work.

He's on duty 24/7 and has an international reach. He's tireless in his marketing efforts. He'll send prospects a sequence of emails timed to perfection, each designed to build their trust in us. He can also provide beautiful templates so that our emails stand out from the rest, and (very importantly) track which emails are being read and clicked on. Mr Respondé will provide us with reports on how all our campaigns are doing.

Because of his good standing with the telecommunications industry, we can be sure that our emails are delivered and will not be blocked. He does not need much attention (or desk space), has a great disposition and best of all - he's really affordable! I better not get carried away and reveal how much we pay him - but let's just say that my entertainment allowance is higher than that... So, let's welcome our wonderful new addition to our marketing team!"

By Sean Cohen

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

 What you are about to read is the culmination of information from many different places and resources. I hope you enjoy it.

First of all, are you prospering with your Internet business? Better yet, do you believe you are prospering with your online  business? When most online  entrepreneurs are asked  these questions, they often fumble with their answer. This is because most of them, who have not yet found the exact way to succeed in Internet Marketing, continue to believe that the sheer fact that they own a website is already enough to succeed on the Internet.

M5 Mailer is an enterprise-level newsletter manager that works on the Windows platform. Mach5 also has a direct connection to Access and Excel with support for ODBC. Incoming emails are managed by PopMonger which is scriptable to enable powerful email marketing capabilities, such as email surveys. Customers can set their own preferences and interests with feedback directly available in Mailer, making targeted marketing simple.

ListMail enables you to manage and publish your ezines and newsletters directly from your website. This software is a one-time purchase which you install on your server.

Here's a quick run-down of just a few of ListMail's many features:

If you're anything like me, you're probably constantly looking for the best deal out there. Whether its shopping for a new car, home or just groceries, I'm always drawn to the freebies! I guess its the same with Email Marketing. Especially when you've first started and "getting your feet wet", you might not be prepared to spend too much on your tools yet.

Internet marketing is a big thing today with more and more people joining the ranks everyday. In order to promote this explosion there are a number of tools to aid it. One of the major players in the tools list is the autoresponder.

by: Jane Foster

What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is an automatic method of responding to emails sent by existing or potential customers and is an must for any Internet business. Time is money and answering emails personally take a lot of valuable time for both you and the customer. Not only do autorespnders allow you to spend the time elsewhere in your business, but it gives the customer access to the information almost immediately.